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привіт

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Case Study

influ.ai

The first influencer marketing platform in Bulgaria

UX/UI

2019 - 2021

influ.ai cover with general metrics

About

influ.ai is an A-Z influencer marketing platform that connects brands with creators and makes Influencer marketing transparent, effective & predictable.

My task was to create a user-friendly and stylish platform design that will help to make influencer marketing campaigns more transparent, simple, and efficient.

ui

Interface design
Product design
Corporative website
Blog design
Pitch deck design
Sales presentation

ux

User research
Customer development
Product market fit
Usability testing

homepage

Describe all the benefits of the product for companies
Provocating the interest to the product
CTA Inviting the potential clients to the online demo presentation and guiding them through the funnel one step closer to converting into actual clients.

influ.ai home page

discover influencers

Access to a community of trusted and verified influencers
Search influencers across different channels, filtering by engagement rate, demographics, industry, gender audience interest and more.
Find Influencers based on mentions of your brand, competitors, topics of interest and hashtags.

influ.ai search for influencers

analyze
creators

Get in-depth influencer analysis on engagement rates, average comments, likes, average views, etc.
Choose influencers that have an access to your target audience.
Analyze an influencer’s audience demographics including age, gender, and location.
Check audience realness to ensure an authentic audience.

Influencer
briefing

On this screen, marketers specify requirements, and expectations, explain their vision for the campaign.
Set goals, deadlines and budgets for a campaign

influ.ai brief for influencers

content approving

Approve or reject the content suggested by bloggers.
Comment the content proposed to you.
Keep conversations and agreements in one place.

influ.ai messenger for coomunication between companies and influencers

Brand identity

influ.ai UI guidlines

Mobile homepage

influ.ai mobile home page